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The 21st Beijing International Toys and Preschool Tools Exhibition
Post Show Report
Approved by the Ministry of Commerce of the people's Republic of China, sponsored by the China International Trade Center Co. Ltd., 21st Beijing International Toys and Preschool Tools Exhibition Beijing International kindergarten supplies and auxiliary equipment exhibition, May 11-13 was held in Beijing • China International Exhibition Center . Exhibits include toys, teaching aids, preschool supplies, nursery equipment and the like. An exhibition area of 42,000 square meters (30% last Legco), there are 569 companies from Germany, France, South Korea, Israel and other countries and more than twenty provinces and regions of exhibitors (573 domestic enterprises, foreign enterprises 106 Family), Number of exhibitors increased by 12.2% last Legco, the number of visitors 53619 people, including professional audience 38327 people, the number of visitors increased by 19.7% last Legco. Teach preschool toys and ancillary supplies become the theme of the exhibition, educational toys, green toys has become the highlight of the show.
First, the basic situation of the exhibition
◎national brands, foreign brands on the same stage style show
With the rapid development of preschool education China, overseas educational toys companies targeting the mainland market. Denmark's "Lego" teaching toys, Japan's "LaQ", "Montessori", "Froebel", the German "fischertip", South Korea's "LQkey", "LOGICO",Israel "interstar", Taiwan's "Watson Wei" and other educational toys brands have debut. In the face of the challenge of overseas brands,” Hong En”、” Dbolo”、” Teletubbies”、”Yunhe teach toys”、” Le Zhilin”、” Wang Bei”、”the sunshine preschool education”、” Golden childhood”、” Wooden play family”、” Butch paradise”、” Yi Dubao”、” Good learn treasure”、” Star Wisdom”、” Baby Garden” Positive response to national brands. Hardcover booth image, highlighting the strength of the enterprise.
◎The educational toys, educational toys for recreation
Faced with the contradiction between learning and playing, parents seem helpless. Smart manufacturers the scene early childhood education and the combination of organic materials will be developed together with the learning and animated stories, the knowledge of life manifested in the form of game, let the children learn in the course of play, to acquire knowledge in the game. GabeGaden”、 ” Hong En”、 "LOGICO"、”Bofill”、” Tuo Deli”、””、” Teletubbies” and Toy show live demonstrations of special education and entertainment products received praise in the industry. Yun he Educational toy company based polyol elementary education designed GabeGaden products, is the first completely original language supporting education in kindergarten teaching aids, Product contains console, a variety of dolls, magnets, and other props, language teaching implanted into a fairy tale. This by the advent of independent research and development of children's language education supporting products, marking the Yunhe toys enterprises are from "made in China" to "created in China" change, let Chinese children have really belongs to their educational and teaching activities.
◎safe toys, toys, sing the main theme of environmental protection
Gradually increase awareness of environmental protection, environmental protection requirements of the standard toy products is also increasing. "Wooden play family"、"Wyatt collar", "Porphyria", "Montessori", "big head", "pleasant", "Acer" and other top domestic wooden toy companies focus on appearance. These companies get ISO9001,2000 international quality system certification on the basis of the European Union also adopted a safety standard EN-71, American ASTM-F963 and other countries. Products, whether material, painting, packaging or so in full compliance with international safety and environmental standards. This environmentally friendly toys will become the new favorite toy market. High-tech is widely applied in the toy industry, an increase of toy of the concept of environmental protection, from Korea MCA Sand Magic sand - Air clay, because the product uses made of plant fiber, this "toy sand" even after being belly to eat children nor on children harm.
◎kindergarten supplies, equipment into the market new favorite
With the rising heat of preschool education, and supporting kindergarten supplies, equipment is favor of kindergarten, kindergarten recreational equipment manufacturers in the new era, happy childhood, fantasy music, Aidele, Tong Xinle, Wong Pui, kindergarten supporting recreation equipment products by the visitors love. Olympic Games higher environmental performance flooring suppliers Hao Kang floor, speed floor flooring manufacturers specified. Enter preschool education industry with a new image, anti-skid, wear-resistant, environmental protection, and personalized design pattern will be meeting with the head of the kindergarten comments from.
◎Management Forum, Course Expert Forum show someone how to get onto the righ tpath
Exhibition held in the same period of management innovation forum, the forum of kindergarten curriculum, preschool education industry investment and financing and Brand Forum and other related activities. Invited to the preschool education expert Liu Aihua, Tong Lequan, Chinese American Wang Dongyi, preschool education legal experts Liao Yanfang, yuan yuan investment experts, brand management expert Li Zhiqi etc.. Discuss with the participants of the kindergarten curriculum, safety management, brand management and other issues. The number of 460 people to participate in the forum. The forum has received high praise from the principal participants.
◎professional audience to visit the exhibition to experience "God treatment"
Key organizers invite domestic and overseas professional buyers, kindergarten, preschool education institutions will be responsible to visit. Any level above the brand agents, agent more than two brands, the organizing committee to provide free two star hotel. To visit the exhibition site registered kindergarten, by effective certificate enjoy provided by the Organizing Committee of tea, gifts and other guests courtesy. Professional visitors to visit the show to enjoy the "God" - like treatment.
Second, the exhibition data
◎The exhibitor information
Total number of exhibitors:679
The total number of exhibitors continent: 573
The total number of overseas exhibitors: 106
Proportion of overseas exhibitors: 16.87%
◎audience data
Attendance: 52619
Professional Attendance: 38327
The total number of overseas visitors: 2312
Ordinary audience:14292
◎professional visitors Business Type
18% of the wholesale market
23% places, district agents
21% kindergarten responsible person
8% shopping malls, supermarkets
6% purchasing group
5% children's goods, toys store
5% manufacturer
4% children's playground responsible person
8% retailers
2% others
◎The purpose of visit
38% Purchasing
26% brand agency cooperation
15% seek cooperation
11% Market Research
8% other
2% exhibition assessment
◎Exhibition turnover
The effect of this exhibition is the best previous exhibition. According to incomplete statistics, the exhibition site turnover amounted to 550 million RMB (including the intention of the contract),To improve the 19.6 than last year (last show the intention of transactions amounted to 460 million RMB).
Three, professional buyers invited
◆By toy website publicity and different links of publicity, invite professional audience to visit;
◆Throughout the country toy wholesale market outdoor advertising: so that the industry's dealer agents more intuitive feel the exhibition publicity efforts to attract a large number of toys wholesale market professional audience to visit;
◆Invite embassy commercial counselor to assist to invite overseas buyers to visit the exhibition, the number of visitors to 412 people;
◆From overseas professional buyers, domestic (city) level of toys, preschool education supplies, children's supplies agents VIP membership, the organizing committee to provide free accommodation of more than two star hotel, 1985 VIP of participants, including overseas 412 people.
◆Toys wholesale markets around the country were invited to have visited;
◆Arrange professional exhibition audience shuttle bus to Beijing each big toy market shuttle visitors (Hongqiao, Providence, the 100 wing, etc.) from a total of 20 times, a total of audience organization 800 people.
◆Invite the local board of education organization in kindergarten kindergarten will group purchase activities;
◆By the participating enterprises to invite their own distributors, agents to visit the exhibition;
◆Through the Organizing Committee of the publicity, the organization of the industry (shopping malls, stores, kindergarten leaders, etc.) to visit.
Four, the same period activities
◆The 2020 preschool spring Beijing large series of activities
◆Kindergarten group purchase
Five, the exhibition effect evaluation
During the exhibition, we conducted a questionnaire survey of the exhibitors, from the field survey results to see 89% of the exhibitors to show the effect of satisfaction, 7% of the exhibitors response effect in general,
4% of the exhibitors said to that it be improved. 90% of exhibitors said they will continue to participate in the exhibition in 2020.
Six, Exhibition planning for the future
After 21 years of continuous accumulation, Beijing International Toys & Preschool Tools Exhibition has become China's preschool education industry of the most prestigious and influential event for the industry, becoming a preschool toys product enterprises to expand an ideal market channels. We intend to further intensify the propaganda of the exhibition in the organization of the eighteenth exhibition, strengthen the organization of overseas exhibitors, and expand the scale of the exhibition.
The exhibition organizers is through a variety of channels to strengthen communication with Overseas Exhibition Co., Ltd., strive for and Overseas Exhibition Co., Ltd., relevant industry associations Qiangqiang jointly to achieve a win-win situation, to improve the degree of internationalization of the exhibition, together to create international preschool toys supplies industry event.
The 22nd Beijing International Preschool Tools Exhibition
organizing committee
May 28, 2019